Friday, October 8, 2010
I've been at it again...tweakin' my labels!
It seems that every time I need to label a large quantity of soaps, I become dissatisfied with my labels. They're too plain, they look cheap, they look too bare, or, you can't see the soap (since I've started using natural colorants, that seems much more important!)
I've told myself "LET IT GO ALREADY!" too many times to count.
Does the label really matter? What's in a name? Appearance is secondary. Yeah, but...
Sad to say, we're all affected by a product's packaging -some of us more than others, I'm sure...but we're affected, nevertheless.
We all painstakingly adjust and tweak our soap recipes to make sure the final product is as moisturizing & skin-friendly as possible. People rave over our soap, yes? But let's face it...if one of our goals is to sell our product (and let me just say that's certainly a goal of mine) people must try it...but first, they must buy it...and before that, they must eye it! (forgive me...it had to rhyme) It's true, and besides, breaking it down in this way makes me feel better about my tweaking!
Bottom line: Is my label tweaking a waste of time? Hope not. Will this packaging prompt a purchase? We'll see. Will this wrapper convey the effort, quality, attention and love that go into my soaps? I can only hope so. But if it doesn't....you know what I'll be doing! :)