Saturday, July 9, 2011

To Market? To Market! (But Honey, it's 5:00 in the MORNING!)

While I'm typically annoyingly cheerful in the a.m., I must admit that getting up at 5:00 a.m. for the Old Town Market was a bit difficult ....but boy, am I glad I did!

(You wouldn't guess from the stiff, wooden smile and posture below though, eh?  LOL!  "Frozen" would be how I describe it! )

All joking aside, it was a great day at the market.  I met tons of nice folks, hopefully helped a few with some all-natural soap, and I think perhaps I sweat off a couple of pounds in the process!  After all, it is July in St. Louis -one must expect to perspire. : )

I suppose I should explain my renewed heat-sensitivity:  we just returned from vacationing in Wisconson for a week -lovely Wisconsin, where July evenings often require a sweatshirt -ahhhhh!  So coming back to the heat and humidity takes some adjustment.

But I digress... Back to the market - Check out my Hubby's innovative (and very effective) marketing idea pictured below:

Yes, we allowed/helped folks to TRY a sample bar of Heirloom Soap (and then keep the sample) so they could actually feel the difference of our soap firsthand. It was quite a success, and we'll be making it a permanent part of our booth!

We'll be tweaking a few things, of course -but overall, things worked well & people bought soap ...not bad for our first day. 

The other vendors were so nice and fun to chat with.  We were next to a sweet German lady and her lovely daughter who sold their fresh-baked pastries and muffins (yumm!)

There was also a bicycle rodeo, kid's cooking class, cotton candy lady, handmade/handpainted birdhouses, and produce -oh the produce!  We'll be eating fresh green beans and eggplant in the next 24 hours for sure. :)

If you're ever in the Belleville area on a Saturday a.m. you may want to stop in and see all the great stuff. It's from 7:30-Noon at the corner of W. Main and 1st St.

Hope to see you there!  


Cocobong Soaps said...

Becky, that is so great to hear! I think farmers markets rule by far when it comes to selling soap. Just doesn't compare to the moody and tiring online business. Your handwash station is totally awesome, lovelovelove it!

Caitlin - Revive Bath & Body said...

Mmmm I'm drinking my coffee right now and a pastry sounds delicious.

I'm glad the market went well for you!!


nellymary said...

Brilliant idea from your hubby. Love the look of your stall.

Amy Warden said...

Great idea!! I've often wondered about doing something similar, but worried about having a water source... Congrats on a successful day!

Anita said...

The "try before you buy" section is really inviting. I love this great idea to attract people, very brilliant! Have to tell you that I really enjoy reading your blog =)

Anonymous said...

Hello Becky,

Great idea by your husband! As the Marketing Director for Joyful Soaps, I have to admit, I had not thought of that idea! It's only about 10 months into our business, but still, you don't have a copyright on that idea, do you:) It's interactive, you engage people, they remember that neat, novel activity at your booth, word of mouth spreads when people tell their friends, and more people buy your soaps. It's such a tactile art form that having visitors USE the soap is the hook. Leslie and I would like to use that activity at shows we attend.

I like your display.

Thanks Becky!

Anonymous said...

Oh, I almost forgot. That song, "To Market, To Market" as sung by Edmund Gwenn in the film Miracle on 34st Street is ringing in my head. Thanks Becky:)

Unknown said...

Hi Becky,

I love your hubby's idea on sampling the soap. Very clever indeed. Your site and stand are looking great!


Tierra Verde Handmade Soap said...

Lookin good my sister.You look all bright eyed and bushy tailed to me. Everything looks great! Your hand wash corner looks fab.